Product Design Quotes

A given behavior will occur when motivation, ability, and a trigger are present at the same time and in sufficient degrees (B=MAT).

—Nir Eyal, Hooked

Ability is influenced by six factors:

1. Time
2. Money
3. Physical effort
4. Brain cycles (is it too confusing?)
5. Social deviance (is it outside the norm?)
6. Non-routine (is it too new?)

—Nir Eyal, Hooked

All successful innovations solve problems.

—Nir Eyal, Hooked

Any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists.

—Nir Eyal, Hooked

Habit-forming products connect the user’s problem with a company’s solution frequently enough to form a habit.

—Nir Eyal, Hooked

In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users to click but also what makes them tick.

—Nir Eyal, Hooked

Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.

—Bas Verplanken and Wendy Wood, Hooked

Make your product so simple that users already know how to use it, and you’ve got a winner.

—Nir Eyal, Hooked

Products that successfully create habits soothe the user’s pain by laying claim to a particular feeling. To do so, product designers must know their user’s internal triggers—that is, the pain they seek to solve.

—Nir Eyal, Hooked

Take a human desire, preferably one that has been around for a really long time...Identify that desire and use modern technology to take out steps.

—Evan Williams, Hooked

The three fundamental steps of innovation are:

1. Understand the reason people use a product or service.
2. Lay out the steps the customer must take to get the job done.
3. Simplify the steps required to move from intention to outcome.

—Denis J. Hauptly, Something Really New

The trinity of access, data, and speed presents unprecedented opportunities to create positive habits.

—Nir Eyal, Hooked

The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.

—Nir Eyal, Hooked

There are three types of variable rewards:

• Rewards of the tribe: The search for social rewards fueled by connectedness with other people.
• Rewards of the hunt: The search for material resources and information.
• Rewards of the self: The search for intrinsic rewards of mastery, competence, and completion.

—Nir Eyal, Hooked

Three core motivators drive our desire to act:

• Seek pleasure and avoid pain.
• Seek hope and avoid fear.
• Seek social acceptance and avoid rejection.

—Dr. B.J. Fogg, Hooked

Three elements must converge at the same moment for a behavior to occur:

1. Sufficient motivation.
2. Ability to complete the desired action.
3. A prompt to activate the behavior.

—Dr. B.J. Fogg, Fogg Behavior Model

To increase the desired behavior,

1. Ensure a clear trigger is present.
2. Increase ability by making the action easier to do.
3. Align with the right motivator.

—Nir Eyal, Hooked

To successfully simplify a product, we must remove obstacles that stand in the user’s way.

—Nir Eyal, Hooked

References

1. Hooked
2. Something Really New
3. Fogg Behavior Model